www.ListBuilding.com – Overcome All, Inc. Guerilla Marketing is sexy as hell. It’s a bootstrap way to attract attention without relying on traditional media. Wikipedia defines Guerilla Marketing as: “…an unconventional system of promotions that relies on time, energy and imagination rather than a huge marketing budget.” Unfortunately, Guerilla Marketing is nearly a coffee table concept in some marketing circles – cool to talk about, but not value sweating over. Which is a shame since Guerilla Marketing is a low-cost (or even free) way to make an event with high value potential for your business. Here’s a quick tale about one Guerilla Marketing tactic I saw on the upper west side of New York City… I was walking with a group of friends to Central Park, and on the way, a member of our group had to use a restroom, so the rest of us just loitered outside a shop by a busy street corner – and that’s where I saw the Guerilla Marketing tactic at play… A well dressed man was walking up to people who were waiting to cross the street (usually shy looking men) and starting conversation – at some point before the light changed, he would shout: You’re CRAZY, I’m not eating there for lunch! They payment you an arm and a leg! I can get a fantastic pastrami sandwich, a drink, and a bag of chips for less than ten bucks at Harry’s down the street! Then he’d take off down the street toward Harry’s (or whatever the name of the place was, I can’t remember) compelling with him at smallest amount a …

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