Discover Ways to Create Unique Headlines!
Are your emails, newsletters, or website copy lacking the Attraction they really deserve? Is this your first go at making content for your site or ad copy for direct mail pieces?
Most readers tend to be skeptical, even suspicious of information when its provided by a corporation. But, we welcome and seek out advice from qualified persons who have our best interests at sensitivity.
We typically seek out and also welcome advice from someone who has solved a problem that we’re struggling with. When prose copy we need to place on a friendly or vastly qualified face on our copy. Avoid the non human robotic drill.
Speak to your audience. Talk to your reader as though they were right in adjoin of you. Instead of talking about how “we” do something or how things happen to us, talk to the reader about his/her life … his/her future … and most importantly, his/her feelings.
Use the word “YOU” as regularly as you can without overdoing it. Your prospect doesn’t really care about you, your business, your product or anything else you have to offer. Your prospect is interested in the prospect!
Another way of speaking to your audience is to talk about the reader. Yes, its right that x thousand Children every year are lured into private chat rooms where they are eventually lured away from home by predators. By saying it this way, you are building it real…and you are not talking about him or her, but x thousand other children.
Find ways to personalize statistics: “As a man over age 40, your chances are one in x of having a sensitivity attack this year.” Yikes! Now, you’ve got my attention!
This is part one in a series of ?. For more Revolutionary Copywriting Thoughts read the upcoming *? parts in this series.
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