I know,I know… there should be a “healthy” level of

skepticism… Let’s keep this in context…

A skepticism that keeps you hunting for the “messiah” marketing mentor or guru to help you but then FREEZES YOU INTO INACTION is NOT value a hill of beans in the marketing world.

Direct Response Marketing offers NO GUARANTEES. NONE.

I have a buddy of mine that is a self proclaimed skeptic and has not yet chose which $40 ad to run!!!

A $40-$60 dollar ad spend man!!!! Cmon already… THAT level of skepticism will KILL YOUR BUSINESS and you’re NOT truly “marketing” if THAT is an issue… you’re trying to slam the home run out of sheer desperation and that is GAMBLING, not Direct Response Marketing…

I hope my answer to my buddy will help you and others be with you the “feel” for this arena a bit better…

To be blunt buddie…

too much skepticism KILLS your business.

We’re talking about less than $100 ads here bro…

It’s not madison chance and NUMBERS reign supreme.

NOTHING in marketing is THAT scientific that
they come with guarantees of response etc…

Test, test, test…

Even the pros are in the hall of fame with a 1% response…

which means that 99% are losers in the advertising game.

But you have to start with SOMETHING

You can NOT sit and be skeptical and do nothing because
you feel you “may” lose… get this straight right now…

WE ALL LOSE

more times than we win

Those that win long term know this
and are ok with it because when you win
you tend to gather things that help you win again

You optimize your approach, your subject shape, your ads…

You get better…

You gather your target market’s mind a bit more and work
on your copy more and you optimize…

NO MENTOR can teach you that part… the part that
stops the disease of skepticism… that’s your call buddy

But my ads are EVERYWHERE.

That’s all I can tell you

And I don’t expect NOT ONE to pull better than a measly
1-3% response and I’m lucky with it… been running with those
numbers for YEARS…

It’s marketing bud… welcome to the party.

Sandi

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